Back in January, I was hired as a copywriter and social media expert by a 27-year-old guy who was starting — of all things! — an online platform for the breastfeeding community called Milk for Thought. I quickly learned that breastfeeding, while amazing, is not always easy. The breastfeeding support community is incredibly passionate and dedicated to helping breastfeeding parents, but there hadn’t been a good way to connect mothers and breastfeeding resources both online and offline.
Over the past few months, Milk for Thought developed from a concept to empower breastfeeding moms and supporters into so much more. From engaging all the major players in breastfeeding to meetings with the Surgeon General and members of the CDC to a 34-city, 11,000-mile tour in a big pink bus where the crew met and talked to thousands of real nursing moms, Milk for Thought has exploded onto the public health scene.
The piece below is a trifold I wrote for the launch of the bus tour. This brochure was given out to all the mothers, advocates and supporters the bus crew met along the tour to promote the site and its mission. Much more from MFT is to come; for now, check out the website and blog.