Milk for Thought‘s online store carries a line of adorable baby onesies and comfortable T-shirts for moms and breastfeeding supporters.
I not only helped brainstorm the shirt concepts, I was asked to write product descriptions with two goals in mind:
1) Keep consistent with the brand’s voice — hip, happy and laid-back, but serious about supporting breastfeeding and creating change
2) Convey that while this apparel is certainly witty and fun, there is a larger social message when you or your baby wears MFT apparel. MFT apparel is more than just comfortable cotton! The shirts and onesies inspire conversation, spark questions, create awareness, and build support for breastfeeding parents.
Check em out — click each image to enlarge!