{Marketing Positioning Statements} Client: Renaissance Phoenix Downtown Hotel

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Tagline:

In the Heart, with a little bit of soul.

 Short form:

An urban retreat in the heart of Phoenix’s arts and culture community, the Renaissance Phoenix Downtown Hotel appeals to the seasoned traveler’s desire for sophisticated comfort, genuine hospitality, unexpected local adventures.

Long form:

Welcome to the Renaissance Phoenix Downtown Hotel — an urban retreat that blends the sophistication and attentiveness of a world-class business and convention resort with the stylish charm of a boutique hotel, from the moment you step into our sleek lobby.

For the seasoned business traveler, we offer 60,000 square feet of meeting space, the savvy Elevate Lounge, and comfortable accommodations filled with thoughtful amenities. After work, you can set out on the jogging trail, savor delicious food and drinks at hotspot ICON Lounge, or soak in expansive downtown views from our rooftop pool deck.

Still, we know your trip isn’t complete until you’ve explored Phoenix’s other gems, and we’re right at the heart of all of it — an urban hub of art, entertainment and history, while staying conveniently close to Sky Harbor Airport and the eco-friendly Light Rail. Expand your cultural horizons at the historic Heard Museum or iconic Orpheum Theatre. Discover your inner art critic at the Phoenix Art Museum, or inner child at the Arizona Science Center. You’re just steps from Chase Field, with its signature outfield swimming pool, or the buzz of a Suns game or concert at the US Airways Center. And have you ever dined on James Beard Award-winning pizza or drank wine in a renovated historic post office? You’re minutes from all of it, and our staff is dedicated to connecting you to those exceptional experiences and unexpected adventures.

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